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Core disciplines: Advertising/Creative, Integrated marketing

 

Challenge

Prescription-only Bravecto extends flea and tick protection for dogs from 4 to 12
weeks with a single chewable tablet. Our “Expect The Extraordinary” campaign tells
Bravecto’s brand story of unexpected moments of affection. This helped Bravecto
grow more than ten-fold to 60+ markets, 10M+ dogs protected, and $220M+ in sales
in just its second year in market.

 

 

 

 

 

Solution

Expect the Extraordinary

Bravecto offers every owner and vet a way to give extraordinary care to dogs. Just as this protection is extraordinary, our campaign shows extraordinary pet
owners around the globe whose personalities and stories vary from unusual to engagingly eccentric – but are consistently authentic.

Real and Unusual

Our campaign and its unique imagery brought to life the moments that Bravecto uniquely enables. And we
featured real characters and scenarios not typically
depicted – including punk rockers, bikers, hipsters
and a same-sex couple.

Global Imagery

Working with a specialist animal photographer, we produced photo shoots in Amsterdam, San Francisco, Miami and New York to represent the global nature of Bravecto and generate a growing library of world class imagery.

 

Results

Bravecto is well on its way to becoming a market leader and a billion dollar brand in 5 years. Powered by the “Expect The Extraordinary” brand and campaign, Bravecto grew more than ten-fold to 60+ markets, 10M+ dogs protected, and $220M+ in sales in just its second year in market. In extraordinary fashion, Bravecto is already the market leader in Europe, Brazil and South Africa and among the top three brands in flea & tick care in other regions. And, Bravecto is cited by analysts and by Merck’s CEO as one of the most important growth brands powering its business performance and rising stock price.

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