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Amplify

Core disciplines: Brand Activation, Events, Experiential marketing, Integrated marketing

The most viewed agency in 2016

Netflix at Cannes Film Festival

Amplify created Netflix's first home from home...

 

Challenge

Netflix entered two films for the coveted Palme d’Or prize at the Cannes Film Festival 2017. With only six weeks between initial brief and delivery, Amplify were challenged to create a presence that embodied the idea of ‘showing up, not showing off’.

Insight

Exhilarating yet busy, Cannes during festival season is filled with late nights and early mornings. During this demanding time, attendees want a space where they can relax, but also want to a place where they can celebrate the Festival in all its glory.

Strategy

To create a home from home for Netflix’s first outing at Cannes that perfectly bridged the every day and extra-ordinary.

Solution

The Netflix Hub

We designed and produced a multifunctional space that would host a series of press conferences, dinners, cocktail parties and promotional events. As well as being a hotspot for attendees of the festival and A-list talent alike, the Hub was created complement Netflix’s all-out star-studded celebration at the end of the Festival, celebrating the screenings of Okja and The Meyerowitz Stories

The Netflix Hub consisted of four zones – a sheltered garden, purpose-built bar area, a living area, and a calm and chilled café. Using scenic production and carefully chosen interiors, we created a welcoming home-away-from-home for Festival attendees.

The Netflix Cannes Wrap Party

The week was capped off with an exclusive, star-studded celebration party at a luxury villa in the hills overlooking Cannes.  A 500-strong guest list (including Dustin Hoffman, Tilda Swinton and Ben Stiller) were treated to live DJs and a bespoke menu from local Michelin star chef, Denis Fétisson. The party was finessed with floral displays, lighting and interactive photo opportunities to impress its mix of film industry execs and celebrity guests.

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