Core disciplines: Branding / design, Innovation/NPD/Service Design


Tweet : Sep 19th 2017 22:03
RT @mwintrob: Join me next week for #DLC17 & 'Stranger in a Strange Land: How to Talk Design w Non-Designers’ @
Tweet : Sep 18th 2017 22:24
What we talk about when we talk about #power. New on — #designfordesires #desiresthinking
Tweet : Sep 18th 2017 14:56
The rate of change on the outside can't exceed the rate on the inside. Elyse makes the case for Hybrids—and not the car kind. #MondayMemos
Tweet : Sep 15th 2017 21:05
RT @moveggy: Let Go. Let Go. And make great work happen. @LPK @bnconf
Tweet : Sep 13th 2017 18:03
The love revolution's coming. Get your seat for #LoveSummit2017, a global, game-changing biz conference —
Tweet : Sep 12th 2017 14:44
The thing about Middles is they're cautious—so why ask them to lead big change, too? @thinkhaus1 offers 5 solves:
Tweet : Sep 12th 2017 13:56
RT @rollermt: "Innovators: All of the Advice, None of the Barriers" by @rollermt on @LinkedIn
Tweet : Sep 8th 2017 14:09
Unleash the Innovators! Congrats to @JimStengel on his new book—this is on the tip-top of our reading list.
Tweet : Sep 7th 2017 15:33
"It's really important for a company to have a soul." Talking w/ @huffpost ahead of #LoveSummit2017: #BottomLineLove
Tweet : Sep 6th 2017 17:17
Mark the cal: our CCO is hosting a talk at @go2brandemonium on Oct 12: "Brand Fundamentals from the Last 5 Minutes."
Tweet : Sep 5th 2017 14:43
#ICYMI hitting snooze on the morning after Labor Day...
Tweet : Sep 5th 2017 14:15
It's the onset of #NYFW—we've long looked at fashion brands as masters of desire. Read our piece on Gucci, et al:
Tweet : Aug 29th 2017 15:51
It's just not just a golf ball. It's *the* golf ball. See our latest work: #MyProV1 #1BallinGolf
Tweet : Aug 29th 2017 14:04
We're thrilled to be part of this event, uniting the world's top branding & marketing leaders—aptly named #Brandemonium. @go2brandemonium
Tweet : Aug 28th 2017 15:33
"We want to be listened to, but [...] stand less chance of being believed." A smart read on #desiresthinking —
Tweet : Aug 25th 2017 20:45
That's a wrap on this year's Blitz! Congrats to our @WmnHelpingWmn and @OTRCH teams. See the work: #LPKDesignBlitz
Tweet : Aug 25th 2017 18:30
What a morning—cheers to bleary-eyed creative brilliance. #LPKDesignBlitz
Tweet : Aug 25th 2017 14:10
"It's 2 AM. You don't have an idea, or time to rehearse. This event can reveal new solves for time scarcity." — Nathan on #LPKDesignBlitz
Tweet : Aug 25th 2017 13:49
Strategy's locked. Designs are ready. It's almost time for the big 9 am EST reveal. Stay tuned for a recap of the work. #LPKDesignBlitz
Tweet : Aug 24th 2017 23:07
"When you put people in a sleep deprivation environment, hilarity ensues." — Our CCO, Nathan, as we head into hour 9 of 24. #LPKdesignblitz
Tweet : Aug 24th 2017 14:12
Ready, set, Blitz! The action starts now. #LPKdesignblitz #LPKGivesBack
Tweet : Aug 23rd 2017 18:55
It’s #LPKGivesBack Week, and that means our 4th-annual #LPKDesignBlitz starts tomorrow at 9 am EST sharp. Get ready:
Tweet : Aug 23rd 2017 17:46
We’ve been meaning to tell you: you’ve got great assets. Use them! @KnewNewNeu explains:
Tweet : Aug 22nd 2017 22:13
RT @TransformSays: You're featured in #TransformTuesday, @LPK @CincyBallet: #dance #logo #Cincinnati
Tweet : Aug 18th 2017 00:01
"An arrow can only be shot by pulling it backward. When life is dragging you's about to launch you." —@projectcnct at #BoldFusion
Tweet : Aug 17th 2017 23:57
Tweet : Aug 17th 2017 19:38
If at first you don't succeed, fail again. We're at #BoldFusion with @HYPECincinnati, discussing the power of #epicfails. #igniteyourfuture
Tweet : Aug 17th 2017 15:02
Innovation doesn't have to be big-budget, blue-sky & slow-rolling. Start with the assets your brand already has:
Tweet : Aug 16th 2017 19:28
"It feels like we're just spinning out—but we've also got a fire burning." Nathan Hendricks on #desiresthinking:
Tweet : Aug 15th 2017 18:35
In part 2 of our series "Overcoming Innovation's Roadblocks," @KnewNewNeu makes the case for what you already have:

Yogi Tea - A Brand Fit for the Mass Market
Yogi Tea
(Yogi Tea)
A Brand Fit for the Mass Market
Branding / design
Yogi Tea partnered with LPK to release a lineup tailored to mainstream shelves and consumers.
Aug 21st 2017 14:23:34
Gerber Grill Cheese - Gerber Takes to the BBQ
Gerber Grill Cheese
Gerber Takes to the BBQ
Branding / design
The fondue brand partnered with LPK to debut their line of grill-ready cheese patties.
Aug 21st 2017 14:23:22
Tampax & Always Radiant - Off the Runway, into Her Bag
Tampax & Always Radiant
(Procter & Gamble)
Off the Runway, into Her Bag
Branding / design
The Radiant collection by Tampax & Always embraces the bolder side of femininity.
Jun 27th 2017 10:55:52
Pinnacle - Top of the Leaderboard
(Acushnet Company)
Top of the Leaderboard
Branding / design
We drove Pinnacle to greener grass with a new brand design that resonates with casual golfers.
Jun 27th 2017 10:55:35
Pringles - A Brand Fit for a Party
A Brand Fit for a Party
Branding / design
To celebrate its 25th year in the UK, Pringles design pushes snacking beyond the ordinary.
Jun 27th 2017 10:55:10

Case studies

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