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eatbigfish

Core disciplines: Brand strategy, Innovation/NPD/Service Design

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Tweet : Today about 11 hours ago
Misconception #6: Being a challenger brand is simply a ‘business stage’ one passes through > https://t.co/R9gjxT2dTN https://t.co/voZPIGvjoc
Tweet : Nov 17th 2017 19:03
'We're not like any other tv channel' @rachaelsteven on Viceland's thought-provoking films + unbranded branding: via @CreativeReview > https://t.co/kyvqP0kYYn https://t.co/6PBU8amSCu
Tweet : Nov 17th 2017 17:24
Sign up to our email today to download your free guide to '7 Challenger Brand Strategies' > https://t.co/jH7ADgTKhR https://t.co/b6bO8QZSW5
Tweet : Nov 17th 2017 16:10
.@SheTHINX PMS truck and #fearlessbleeding aims to increase brand awareness: via @Adweek > https://t.co/CAJJXR6p0y https://t.co/TSVww33amq
Tweet : Nov 17th 2017 15:02
Many brands may claim to listen to comments and feedback, but few act on them quickly > https://t.co/62Hdbk7JUt https://t.co/VWUyK4B7rZ
Tweet : Nov 17th 2017 14:02
'We want to invite people to experience firsthand our philosophy of good design in a place out of the ordinary' CEO of .@vipp Kasper Egelund on their hotel thats fully booked when you check in: via @designmilk > https://t.co/jyrweJ0H3R https://t.co/nqNsyIOw2K
Tweet : Nov 17th 2017 13:01
Leading a challenger brand is most significantly about the people, and a collective will for change, not necessarily about having a founder > https://t.co/snWewlJIwd https://t.co/xm6UxC6cyL
Tweet : Nov 17th 2017 11:04
Why successful companies build their brand from within: via @ThinkBigM > https://t.co/TvntVZam09 https://t.co/VoNFXUyzhv
Tweet : Nov 17th 2017 09:01
'To create the will to change, we first need the business pressure to change' > https://t.co/K6ZzA0F6JM https://t.co/9Ct7L9u9oH
Tweet : Nov 16th 2017 19:03
???? Join us on Instagram to see more of the .@eatbigfish team and why we're the little guys with sharp teeth > https://t.co/yzwB0pENT4 https://t.co/86fBrpVhN4
Tweet : Nov 16th 2017 17:24
????? Head of COPA90 James Kirkham on the universal language of football and the establishment that needs challenging > https://t.co/xqQs5xDqEn https://t.co/5ayenHJRVy
Tweet : Nov 16th 2017 16:31
Move over Starbucks: the indie coffee shops battling it out on the high street: via .@guardian_b2b > https://t.co/serwNHfW77 https://t.co/s8tNnbTw3l
Tweet : Nov 16th 2017 15:01
'We're a brand targeting guys of all generations and offering straight talk. We’re not going to make it complicated' Hims Founder .@AndrewDudum on their fuss-free philosophy: via Fast Company > https://t.co/LY9SRlRJWG https://t.co/2T8AFR7dho
Tweet : Nov 16th 2017 14:02
3 reasons challenger brands appeal to our human nature > https://t.co/NRCnwHIfOJ https://t.co/62JwQ0pynP
Tweet : Nov 16th 2017 13:00
'The Oculus Rift is an ergonomic masterpiece and yet it still hasn’t had its iPod moment' Branko Lukic - .@nonobject via @FastCoDesign > https://t.co/iPaalz8s4n https://t.co/Cp1GKczjUC
Tweet : Nov 16th 2017 11:04
'Brands unable to afford or use certain channels can still be fresh and innovative, it's just their creativity forces them to find a different medium' #ThursdayThoughts > https://t.co/WgI9hurOFb https://t.co/vQkKOpAVG3
Tweet : Nov 16th 2017 10:03
'We needed to look out and see what goes on in the real world' .@KarlWoodWood talks graffiti, Adidas and pushing the boundaries of their 70th collaboration: via @HYPEBEAST > https://t.co/88fytUYcK2 https://t.co/eJnSleyig4
Tweet : Nov 16th 2017 09:56
@Betherealchang1 Thats great! We completely agree, for brands looking to connect with a smaller audience, the little things matter - Its all in the details!
Tweet : Nov 16th 2017 09:01
We've compiled a list of 6 of the most common challenger brand misconceptions > https://t.co/KtSxhBW1ZA https://t.co/i5sQjAyVS9
Tweet : Nov 15th 2017 19:03
'Healthy eating is now an emotional, aesthetic-led phenomenon that is part of the experience economy' Catarina Lambranho: via .@wgsn > https://t.co/VvwAhKMstQ https://t.co/BRmEi613jt
Tweet : Nov 15th 2017 17:24
True disruptors create products or services historically only available to a few, making them widely accessible > https://t.co/49JuhKFtDS https://t.co/S7feZKshqK
Tweet : Nov 15th 2017 15:02
Why every business should start with some ignorance - Founder of .@UGG: via @Inc > https://t.co/ibgi3KYNHG https://t.co/MzabHzBs5T
Tweet : Nov 15th 2017 14:01
'We were literally blowing up competitors products and lighting them on fire' .@TillamookCheese CEO on the challenger mindset > https://t.co/Ug3kr0tLN9 https://t.co/jT3PxHtYnr
Tweet : Nov 15th 2017 13:00
LEGO partners with Airbnb to offer one family the chance to stay overnight in the @LEGO_Group House: via @CreativeReview > https://t.co/rjCqaFg3oB https://t.co/1jEtzzxW2N
Tweet : Nov 15th 2017 12:02
'It pays for brands to be dramatic, it seems. Strategically dramatic, of course' .@eatbigfish .@HallandPartners - Big thinking on innovative customer experience > https://t.co/EZMWhEgIfI https://t.co/VZWM5njJ9n
Tweet : Nov 15th 2017 11:04
BitTorrent inventor @bramcohen announces eco-friendly bitcoin competitor Chia: via @TechCrunch > https://t.co/dLYGgeU3g0 https://t.co/i8wPTzxyqr
Tweet : Nov 15th 2017 09:01
Misconception #2: Challengers are always small, ‘underdog’ brands > https://t.co/NkwD4RGXSu https://t.co/8bxTK9kF0N
Tweet : Nov 14th 2017 19:03
'Challenger thinking is a matter of culture. People build challenger brands, not processes' - Nick Geoghegan > https://t.co/FXFRCmDQXu https://t.co/AIijn2ybO5
Tweet : Nov 14th 2017 17:24
One to read: Thanks to the web everyone can start a business? by Wetransfer President .@djbradfield > https://t.co/boRvoZI0ah https://t.co/cCVGPrInY2
Tweet : Nov 14th 2017 15:02
I wonder how often clients say this to agencies these days? > https://t.co/keWWB2S01V https://t.co/xsQWE4kQW0

The Challenger Project  - Challenger Brand Profile: Comviq
The Challenger Project
(eatbigfish )
Challenger Brand Profile: Comviq
Brand strategy
An interview with the Marketing Manager at Comviq, Lotta Onajin
Mar 22nd 2017 14:42:34
The Challenger Project  - Challenger Brand Profile: Pip & Nut
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Pip & Nut
Brand strategy
An interview with the founder of Pip & Nut, Pip Murray
Mar 22nd 2017 14:37:21
The Challenger Project  - Challenger Brand Profile:
The Challenger Project
(eatbigfish)
Challenger Brand Profile:
Brand strategy
An interview with the co-founder of Our/Vodka, Asa Caap
Feb 15th 2017 10:43:16
The Challenger Project  - Challenger Brand Profile: The Collective
The Challenger Project
(eatbigfish)
Challenger Brand Profile: The Collective
Brand strategy
An interview with the co-founder of The Collective, Amelia Harvey
Nov 17th 2016 13:14:09
The Challenger Project  - Challenger Brand Profile: Sipsmith
The Challenger Project
(eatbigfish)
Challenger Brand Profile: Sipsmith
Brand strategy
An interview with the co-founder of Sipsmith, Fairfax Hall
Oct 14th 2016 11:29:17

Case studies


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